ODO
Rent-to-own cars for ride-hailing drivers in Lima. No down payment. Drivers own the car at the end, and we help them earn more along the way.
I'm driven by one mission: give independent businesses the tools and financial access big players take for granted.
I've launched 8+ food brands and delivered over 1M meals in Latin America. Then I built Pancho, a purchasing copilot that helped independent restaurants in the US buy better and sell more. I also helped scale Agiliza360, a WhatsApp commerce OS, to 80K monthly orders across LatAm.
Before founding, I spent a decade in global logistics at Maersk, DHL and APM Terminals. Today I'm building for the small businesses that keep Latin America running, at the intersection of fintech, traditional industries and mobility.

Brands and companies I've built
Currently building · Lima
In Latin America, software alone rarely wins. You have to operate, lend or build alongside your customer. Everything I work on today does at least two of the three.
Rent-to-own cars for ride-hailing drivers in Lima. No down payment. Drivers own the car at the end, and we help them earn more along the way.
AI-native accounting, electronic invoicing and invoice financing for Peruvian small businesses. One place to stay compliant, see your numbers and get paid faster.
In stealth. Happy to share more in person.
I help founders find the go-to-market that actually closes: ICP, pricing, channels and the first repeatable sales motion. Built from a decade of selling to restaurants, shippers and SMBs.
Ventures

A purchasing copilot that helped independent US restaurants buy better and sell more, by pooling their data to benchmark prices against the big distributors.

A WhatsApp commerce OS that automates orders and reservations for restaurants.

A food and beverage group born from one sushi delivery kitchen.
Food brands
Ten years of opening kitchens, bars and online brands taught me what independent operators fight every day.


Caribbean rum, cocktails and live salsa
@lacalorbar

Nikkei restaurants and delivery
sushipopperu.com

Burgers and sandwiches, 100% online
@panza.pe

Peruvian-Hawaiian poké, 100% online
@pokepop.pe

Coffee shop and bar
@lacafetera.pe
Café NegroFresh coffee subscription, door to door
cafenegro.pe






Education
2024 – 2025 · Cambridge, MA
Field Y: Projects in Business Management. Challenges and Opportunities in the Restaurant Industry.
Varsity basketball athlete.
What I bring
Always up for a coffee with founders, operators and investors building in Latin America.
kikev15@mit.edu